People.Culture
Empathy.
Data.

Join us for a virtual conference

EMPATHY

Converts

Collaborating with communities for :

Brand Research.
on a mission, to empower, Black and Brown consumer experiences.

We Need
to Talk

You can claim to launch new initiatives, create new job titles, propose “skin in the game”, but most businesses are trying to run to a finish line. We are trying to transform audience and brand relationships - forever.  

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Idea Trust is here to ensure businesses correctly and authentically include these consumers into their overall narrative. We use qualitative research as a starting point to change what you think you may know, and dive into the life long work of learning and real relationship building with BIPOC consumers.

Our Global Crew

Local Correspondants
Schools
qualitative researchers
non-profits
digital
team
Universities
Join the Global Crew
videographers
data scientist

Download

Ebook

5 Steps to More Inclusive Consumer Research

Go

Around the Web

Listen

We chat amplifying the voices of BIPOC consumers with
Thamarrah Jones

Go

What We Do

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Building Empathy

Scrutinize harmful narratives between a brand/category
/industry and it's BIPOC consumers

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  • Consulting
  • Company Culture Handbook
  • White space exploration
  • Audience Understanding & Segmentation
  • Community Panels
  • Target Discovery

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Research & Understanding

Through research build nuanced , positive, & BIPOC inclusive narrative that empowers consumers .

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  • Emotional and Behavioral Journey Understanding
  • Target Illumination
  • Holistic Persona Creation
  • Segmentation
  • In-Market Observations, User Testing (Field Trips)

58% of BIPOC consumers are more distrusting of brands inclusion efforts 2020.*

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Insight Products

When you need immediate insights that pack a punch.

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  • CoSights Bootcamp
  • Experience Map
  • Insider Insights
  • Community Panels
  • Use Cases
FAVORITE

Links

Anti-racism Daily Newsletter
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Hot Take Podcast

"Working with Idea Trust gave really gave form to the changes we wanted to make to our marketing strategies.

Gideon R.
Honey

Connect. Rebuild. Amplify

We work with partners willing to dig deep, learn and deploy.

Partner with Us