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Research arm of
SLCo & Agency

Brand Research.
On a mission, to empower, Black and Brown consumer experiences.

INCLUSION ISN'T A TREND. INCLUSION ISNT A TREND.INCLUSION ISN'T A TREND. INCLUSION ISN'T A TREND. INCLUSION ISN'T A TREND. INCLUSION ISN'T A TREND. INCLUSION ISN'T A TREND
WE NEED TO TALK

People.
Culture.
Empathy. Data.

You can claim to launch new initiatives, create new job titles, propose “skin in the game”, but most businesses are trying to run to a finish line.We are trying to transform audience and brand relationships - forever.

We are trying to transform audience

You can claim to launch new initiatives, create new job titles, propose “skin in the game”, but most businesses are running to some sort of finish line. We are trying to transform audience and brand relationships - forever.
WHY WE EXIST

—Brand Researchers
On a Mission

Idea Trust is here to ensure businesses correctly and authentically include these consumers into their overall narrative. We use qualitative research as a starting point to change what you think you may know, and dive into the life long work of learning and real relationship building with Black and Brown consumers.
IT'S A TEAM SPORT

Our Global & Growing Crew

We have a local and growing global crew
of ear to ground insightful individuals. Every project is built with the right team that will best illuminate your research inquiry.
Tag Us In!

While centering these values

We  create brands that  stand out. We are here to tell a story through visual language & brand identity.

Our Core!

Empathy Converts

We live by The Difference Model. Companies can’t build successful brands, nurture great ideas, or create difference without empathy.

Human Touch Points

We don't believe in commodifying consumer relationships but in helping brands learn how to authentically, work and earn the attention, time and dollars of their consumers.

Data + Storytelling

We believe in a wide variety of data and data sources. From raw public data to a spontaneous street side conversations. We will always strive to see the people behind the numbers.

Radical
Belonging

Businesses We relentlessly believe inclusiveness and diversity are the keys to success.
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*How can you invite anyone to a table you haven't set yet?

inquiring minds
wants to know
You Can't
What we do
Work, Research & Musings

What We are Up To:

If you are curious
We are hosting a mini accelerator  with a five-session workshop series focusing on entrepreneurship and developing small business ideas. In partnership with The Queens Defenders Youth Mentoring Program launched in 2014 to give court-involved young people paid-work opportunities under the guidance of a full-time attorney or staff member acting as a mentor.
Queens Defender
Read the Article
The Brooklyn Public Library (BPL) is in so may ways the guiding example for educational equity .The BP tasked us with helping them develop a truly new type of  financial literacy program by truly empathizing with the current and future needs of the local community.
Brooklyn Public Library
Read the Case Study
Idea Trust is working on it's first mini-doc series . Our first episode called Honey will focus on the lure brands are using to entice a customer group that had been neglected in the past.
Our Mini Doc Series
Data Storytelling